Every Door Direct Mail (EDDM)

Designing for Every Door Direct Mail (EDDM) was a new challenge that pushed me to think differently about visual communication. Unlike targeted print materials, EDDM required me to consider how to grab attention quickly and make a strong impression in just a few seconds. It taught me how to strategically use layout, color, and hierarchy to guide the viewer’s eye—ensuring the most important information was seen first. This project sharpened my skills in advertising design and gave me a deeper understanding of how to create pieces that are not only visually appealing but also highly effective in reaching a broad audience.